09 · E-commerce · Fashion
INDIKNOT
Premium Indian fashion e-commerce — handcrafted apparel, shirt collections, and a curated shopping experience for modern ethnic wear.
- Role
- Full-stack / web engineer — storefront UX, catalog, and conversion flows
- Timeline
- Live production site
- Platform
- Web
- Stack
- Next.js · React
- Type
- Web
Overview
INDIKNOT is a premium Indian fashion brand site focused on handcrafted apparel. The India storefront (indiknot.com/in) presents shirt collections — linen, cotton, and more — with product highlights, shopping, influencer/content surfaces, and request-a-product flows for customers who want curated Indian wear online.
Problem
Premium handcrafted Indian fashion needs a digital storefront that feels editorial and trustworthy — clear product discovery, strong product storytelling, and smooth shopping paths without looking like a generic template shop.
Solution
Built and shipped a country-aware commerce experience with hero merchandising, category browsing (shirts), product highlights, and support paths (request a product, policies, help). The site balances brand storytelling with practical commerce conversion.
Key features
- Country-aware storefront (/in)
- Shop for shirts — linen, cotton, and curated collections
- Product highlights and handpicked selections
- Request a product workflow
- Content surfaces — About, Blog, Influencers
- Help & policy pages (shipping, returns, FAQ)
Technology stack
- Next.js
- React
- TypeScript
- E-commerce platform
- Responsive web
Development process
- 01Defined brand-first home and category IA for apparel discovery
- 02Implemented product merchandising blocks and highlight modules
- 03Wired commerce journeys: browse → product → shop / request
- 04Polished responsive layout for mobile and desktop shoppers
Challenges
- Keeping premium fashion branding while staying conversion-focused
- Clear category and product storytelling for handcrafted apparel
- Reliable shopping and support flows across devices
Results
- Live at indiknot.com/in
- Production fashion storefront with catalog and highlight modules